With the Earth Day launch of B-cycle, Denver, Colorado adds itself to the growing list of U.S. cities taking bike sharing for a ride. Touted as the country's first citywide bike share program, B-cycle opens with 500 bikes and 50 stations dotted around the city.
A collaboration between Humana Insurance, Trek Bicycle, and ad house Cripsin Porter + Bogusky, B-cycle adds a green alternative to Denver's transportation ecosystem.
B-cycles are being called "smart bikes" — they are equipped with computers that inform riders about miles ridden, calories burned, and "carbon offsets" earned.
B-cycle is readying to expand to other U.S. cities as well. Both Boston and Minneapolis (recently named Bicycle Magazine's most bike-friendly city) will adopt the program in the coming months, which raises the question: when are southern cities with warmer climates going to get on board?